Prepare to Market

Is the student able to articulate a marketing objective and KPI for their pretend campaign?

• Selected one of the three products: DMND Program, Enterprise, Your Company
• Listed one marketing objective for the product selected.
• Stated your primary KPI.
• All answers should contain sufficient detail to convey an understanding of the material and have a clear focus on the product chosen.

Does the student understand how to craft a value proposition?

Your value proposition should relate to the product chosen and include:

• Your answer must use the Geoffrey Moore’s template for the product you chose
• What is being sold
• The benefit of the product
• The target customer
• What makes the offering different from competitors - what makes you unique.

Does the student know how to create a customer persona?

Your submission should relate to
the product chosen and include:

• List of questions and answers from your interviews
• Screenshot of your Empathy Map
• A single Customer Persona that includes: Name, Background and Demographics, Needs, Hobbies, Goals, Barriers for your customer